Specialties:

International Business Development and Marketing Consultant

 

Serving you with over 20 years of experience within the wireless, telecommunication, consumer products and multi media service industries in Asia and North Amercia

B2B/B2C Sales, negotiations, product marketing, event and media production, strategic partnership and channel devleopment, Bluetooth technology and applications, consumer electronics and mobile accessories development, direct and online market research, competitive analysis, search engine optimization, website analysis and development, event host/master of ceremonies

 

 

My public profile is

available on

      

Favorite quote:

" A leader takes people

where they want to go.

A Great leader takes people

where they don't necessarily

want to go, but ought to be." 

 

If you would like to receive a copy of my resume, please send me an email to info@carmamedia.com

Click below to view my video resume

 

Video produced by Carma Media & Entertainment

 

Summary of qualifications:

- Demonstrated selling of professional services, developing strategic partnerships and product development programs for television networks, oem, retail and distribution channels in US, Mexico, Canada and Asia

- Results-driven business development, sales & marketing executive with a verifiable track record for delivering revenue and

  profit gains within highly competitive regional market for startups in the US and Asia
- Executed complex pricing and contract negotiations and successfully closing large volume deals of 1-3 million dollars per account
- Proven track record of raising up to $1 million in corporate, event sponsorships and fundraising for startups
- Multi lingual with the ability to multi task in a fast paced, multi cultural work environment with excellent team building skills
- Strong knowledge and skills in e-commerce, e-marketing and competitive analysis
- Demonstrated experience managing and closing complex sales and negotiations
- Exceptional business sense with great communication and presentation skills

 

Cathlyn's Bio

A seasoned entrepreneur, Cathlyn has over 20 years of combined experience in international marketing, business development, sales and consulting experience, and has established successful business relationships with hundreds of client companies worldwide. 

Cathlyn is currently the CEO or CNE Management, a professional event production and marketing firm in San Diego. She is also the owner of Carma Media & Entertainment (www.carmamedia.com) specializing in providing professional digital media and event production services. Cathlyn is also the founder and host of Hanin Spirit events (www.haninevent.com) actively promoting Korean food and culture in the US through live events. She currently holds the position of Secretary General and PR Director of Korean-American Association in San Diego (www.hanincommunity.org), Vice Chair of KOWIN (Korean Women International Network)

Up till July 2008, Cathlyn was the VP of Business Development at Ultimate Ears, LLC, a leading manufacturer of high end stereo earphones and custom in ear monitors for professional musicians and sound engineers, with over 80% of the total marketshare. Prior to Ultimate Ears, Cathlyn was the VP of Business Development and Sales at a mobile accessory company called Rivet International, which was acquired by Ultimate Ears in October of 2007.

 

In 2004, she joined a consumer electronics company called GN Netcom/JABRA as the VP of OEM, North America where she was primarily responsible for establishing new oem and retail customer contracts in the US and Asia (Korea, Japan and Taiwan) She succeeded in expanding and strengthening the company's oem/retail business management and US sales operations.

Cathlyn is also the founder and president of CNA Wireless, and specializes in providing services to companies seeking to create alliances with the Asian technology market. From 2003-2006, she hosted and organized 3 high profile International Wireless Symposiums, with over 300 participating companies from worldwide.

Fluent in 4 foreign languages, Cathlyn co-founded and managed an international consulting firm called CSIS Inc. in Seoul, Korea. At CSIS, she dedicated 7 years of her professional career, managing 300 professionals, with over 500 local and foreign clients throughout Korea and Asia, mainly in the telecommunications, broadcasting, advertising, movie and sports industries. Cathlyn graduated with a B.A. degree in Russian, from Hankuk University of Foreign Studies, in Seoul, Korea, and has lived in Vietnam, Brunei, South East Asia, Korea and the United States.

 

 

Endorsements and Recommendations from past employers, co-workers, clients and partners:

I had the pleasure of working with Cathlyn while I was the Chairman of the San Diego Telecom Council (now Commnexus.org) Cathlyn for 2 years pulled together a diverse team of local and international wireless superstars to attend the IWS wireless conference in San Diego. The rock stars of this business all converged on our town to discuss the hot topics, issues and strategies of the day. I was very impressed by here perseverence in finding world class sponsors and speakers to make this conference informative and entertaining, during a time when the technology industry as a whole was in a difficult transition. Cathlyn is thorough in her approach, and has a world class rolodex to call upon.

Marco Thompson, Chairman & President, San Diego Telecom Council

Cathlyn is the professional expert in the field of "Media and Marketing". She possess many specializations such as "Sales & Marketing, Business Development, Negotiation, Fund raising, Multi-lingual, Command on e-Commerce, e-Marketing, Competitive Analyzer, Business Orientation & Presentation Skills. -Nasheem Ahmed, Chief Executive of Niha Merchant Marine Services

Cathlyn is very bright, articulate,multi-talented and multi-lingual professional. She consistently demonstrates her willingness to help others, including helping develop a statewide web site to recruit young people into the public safety field through the community colleges. She developed much of the web content, produced much of the original material and worked collaboratively with a very diverse audience throughout the state. She has managed large scale events both in the U.S., and in Korea, has a very savvy in political matters, is adept at building sincere relationships. Cathlyn's a person who is beautiful on the inside as well as on the outside...One only has to meet her to see her exuberance and joie de vivre, which is refreshing to all she meets!

- Rick Michelson, Grant Director, Public Safety Collaborative Committee

Cathlyn is not only a very pretty artist, but also gentle and warm.   A true networker, that has put business secondary - and the real networking part as the driver! - Carrsten Johan Thessen Secretary General - Social Networking International

Outstanding performance, skills in sales and markeiting highly recommended. As her supervisor at Seecode, I endorse and acknowledge her qualification and experience. She would be a great asset to any company!. - HK Park, CEO of Seecode America and Hitcom Corporation

Cathlyn is the main reason for the success of the IWS industry events in San Diego. A broad variety of sponsors and attendees, timely and expert-level speakers, and well-placed PR all worked to make the event one in which JABRA was very willing to particpate. Tom Hanson, VP of Marketing at Hawaii Kai Corporation

Cathlyn did a very impressive job with CNA Wireless and IWS. She took on a huge evangelism task in bringing a new tradeshow concept to San Diego and pleased all participants with the result. Cathlyn is a superb networker as well as a great sales and marketing contributor. She is a pleasure to work with. - Everett Roach, SVP, Sales at Summit Microelectronics

Cathlyn did a great job of finding high level technology professionials to sponsor and participate in her International Wireless Symposium. Her networking and sales abilities are some of the best I've seen. - Raleigh Wilson, VP, Worldwide Sales, Altec Lansing

“Cathlyn was a hard worker ferreting out opportunities is unlikely places and her tenaciousness and persistence help her exceed her goals. She was an outstanding member of the team!” - Richard Hecht, VP of Carrier and Distribution Sales, Ultimate Ears

Cathlyn and I were peers in the Jabra organization, though we worked in different divisions of the company. During our tenure at GN Cathlyn and I had an opportunity to colloborate on several projects. I have always been impressed with Cathlyn's professionalism and responsiveness. - Bill Skelton, Director at eBRIDGE, Ltd

My experience working with Cathlyn can be summed up in one word "AWESOME!" If you need more details feel free to contact me directly. - Michael Colongo, Owner/President, Ear4U Hearing Centers

Cathlyn has always delivered excellent level of services and products. Helio was able to diversify our mobile products portfolio thanks to her priceless contributions. She is very passionate for her career and final deliverables to her clients. I am very confident that she will be always a great asset in professional world. - Mia Soun, Product Marketing Manager, Helio

Cathlyn is talented in many areas from sales, to designing presentations, doing market research, locating international distributors specific to a product and she speaks several languages. She would be a great asset to any team! - Christine Burke, Channel Marketing Manager, Logitech

I have known Cathlyn for several years, and she is highly effective at directing projects and seeing tasks through to completion. She is extremely well-connected within the business community and an outstanding leader. - Nichole Fox, Sales and Marketing Manager, BluePearl Software

 

More testimonials available on Linkedin and Ecademy...

     
   Copyright 2008 Cathlyn Choi-Michelson All Rights Reserved.